AT Frenchies x BAHC Advisory: A Collaborative Journey to Showcase Hangzhou to the World

During the Hangzhou Craft Week, BAHC Advisory partnered with the well-known French YouTube influencers AT Frenchies for the first time to introduce the unique charm of Hangzhou to a global audience. This collaboration marks AT Frenchies' first official engagement with China and their first in-depth exploration of Hangzhou—a city where history and modernity seamlessly intertwine.

During their four-day visit, AT Frenchies immersed themselves in the city’s diverse cultural landscape. From tasting authentic Hangzhou cuisine to visiting historically rich museums, they experienced the artistic and historical depth of the city. A particularly memorable highlight was their exploration of Traditional Chinese medicine (TCM). Through acupuncture, massage therapy, and herbal steaming treatments, they discovered that TCM is not just a healing practice, but a holistic philosophy of harmonious living with nature —— a revelation that left a lasting impression.

Through their creative lens, AT Frenchies documented their journey, presenting Hangzhou as a city that blends tradition with contemporary life. Their engaging short videos and detailed narratives captivated a global audience, renewing curiosity and sparking a newfound interest in travelling to Hangzhou.

This collaboration represents another key step in BAHC Advisory’s efforts to elevate Hangzhou’s international profile. By working with influential global content creators, BAHC Advisory aims to position Hangzhou as a dynamic international cultural hub.

On social media, AT Frenchies shared that their trip gave them a firsthand experience of the famous saying, “Above there is heaven, below there are Suzhou and Hangzhou.” They expressed their enthusiasm for visiting again in the future. BAHC Advisory will continue to collaborate with international creators to share Hangzhou’s stories with the world and foster deeper cultural exchange. Stay tuned for more exciting cultural collaborations!